COUVRe Alopecia Masking Lotion makes getting a full head of hair easier than ever – or so the company says. Obviously, thinning hair can be pretty embarrassing. COUVRe Alopecia Masking Lotion claims to make thinning hair less noticeable in a flash. The thinking is this: Who needs hair plugs when all you need is an optical illusion to fulfill your dreams of luscious locks?

COUVRe Alopecia Masking Lotion can be used alongside your other hair care products as well as any other hair re-growth products that might be a part of your daily regimen. COUVRe Alopecia Masking Lotion is supposed to make your thinning hair less noticeable by reducing the color contrast between your hair and scalp. COUVRe Alopecia Masking Lotion comes in several different colors so theoretically, it should be easy to perfectly match your hair color. However, that’s definitely up for debate.

Product Ingredients

COUVRe Alopecia Masking Lotion contains the following ingredients:

Propylene Glycol
Isopropyl Myristate
Quaternium-18 Hectorite
Stearic Acid
Sesame Oil
Wheat Germ Glycerides
Cetyl Alcohol
Disodium Oleamido PEG-2 Sulfosuccinate
Magnesium Aluminum Silicate
Choleth-24, Fragrance
Imidazolidinyl Urea
Cellulose Gum
Lithium Stearate

Note that COUVRe Alopecia Masking Lotion does not contain any dyes. Um, okay, but how then is it coloring your hair? Got to wonder whether the ingredient list is conveniently omitting something here.

Using COUVRe Alopecia Masking Lotion

Simply comb your hair away from the thinning area and apply the lotion to your scalp using the provided applicator. Massage the lotion into your scalp and surrounding hair, then style as usual. Voila! If you use your imagination, your thinning hair will be a distant memory. COUVRe Alopecia Masking Lotion can be applied to damp or dry hair and is water resistant, but washes out with regular shampoo. It can also be used by guys or gals that want to disguise the fact that their hair is starting to jump ship. However, “water resistant” isn’t really going to cut it if you get stuck in a storm or want to do something crazy like actually jump ship and swim.


COUVRe Alopecia Masking Lotion costs $19.99 per bottle and can last 3-4 months.

Side effects

COUVRe Alopecia Masking Lotion is apparently safe to use as there have been no reported side effects. The company says that COUVRe will not prevent the effectiveness of your other hair re-growth products nor will it clog pores, preventing hair growth. Good thing, because you’ll probably NEED other hair re-growth products while this one sits inert on your hair.

Effectiveness of COUVRe Alopecia Masking Lotion

Surprisingly, COUVRe Alopecia Masking Lotion has done a pretty good job of winning over its follicle-deprived users. The testimonials say stuff like, “Unlike so many products designed to camouflage your emerging scalp, COUVRe Alopecia Masking Lotion looks very natural.” It’s also very affordable, so you’ll only be throwing away about twenty bucks every few months while you hope in vain for it to work. In a nutshell, the best case scenario is that COUVRe Alopecia Masking Lotion does not produce lasting results and must be applied daily if you have any hope of appearing to have a consistently thick head of hair – and even then, your results may be non-existent.


COUVRe Alopecia Masking Lotion won’t inspire your hair to grow back, but it may very temporarily reduce the appearance of your thinning hair by reducing the contrast between your hair and scalp.